Brave New Buying?

Survived two successive days of dental attention. Maybe. It never ceases to astonish me how after thousands of years we humans still communicate so poorly. And with such effort. But somehow our social programming seems to get in the way.

I was thinking this morning about the merchant suggestion conspiracy. Back when on-line merchants, like Amazing, started keeping detailed records of our purchases and used that to make suggestions of other stuff to buy, a lot of folks freaked out. My reflection was that yes, all those folks do it, but they do it SO poorly. Even worse than our communication.

I have been keeping score. I get several emails each day from Amazon suggesting stuff to me. It is at least three nines (0.999) inaccurate. If I factor in things I had already thought of before they suggested them, it comes closer to four! So from my perspective Big Brother is failing seriously in this regard. Not that such isn’t also dangerous but that’s another azimuth.

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