One of the advantages of being physiologically indisposed is that the usual processes of existence get disrupted by the processes of life. If one is not consciousness impaired this provides an opportunity to examine what had been thought – and written – previously.
In yesterday’s blot on weirdness being mundane I failed to consider one factor in my analysis, namely the nature of advertising. Basically, advertising is the art of plausible falsehood, that is, believable deliberate inaccuracy. This provides advertisements with a contrarian or opposite character. If an advertisements claims some product is good for you then it is harmful, if claimed tasty, then the product has a atste defect, and if the product is said to be cheap, then it must be addictive so the consumer will continue to purchase it. In effect, one may start with the claims of the advertisement, invert them and then expend minimal effort assessing the inversion for inaccuracy.
Sadly, much of humanity, especially here in the Yankee republic, are incapable or unwilling to perform even this simple analysis. This is, regretfully, understandable of the bogs since they patently lack the faculties, but too many geeks and nerds permit themselves to be perverted by this irrationality. Advertising is one of the primary sources of concern for the eminent extinction of the human species.
But in this regard, the advertisement “under new management” makes eminent sense. It is plausible and inaccurate, thus making it almost an ideal advertisement. And the opposite is almost certainly the case. Yes, there is management but it is almost assuredly, 0.96 probability that the new management is as bad or worse than the previous management. This is advertising at its finest.
Incidentally, this reminds that the poet Milton is the founding father of advertising, “Make a Heaven of Hell, a Hell of Heaven.”
Additionally, I noted in regard to some U Pennsylvania work about the demise of telephone land lines [Link] that such seemed unlikely since the first democrud administration would socialize the problem. Further thought yielded some other aspects. Despite the widespread addiction to the internet, there is a significant fraction of the population that is not addicted. This fractions contains the bulk of people who do not possess computers or other internet access equipment. It is not unreasonable that if these people are denied telephone access they will not complain loudly but instead become voluntary technology abandoners.
If this be the case, then those areas of the Yankee republic lacking both land lines and cellular service could become a region of information poverty akin to the Appalachians before the invention of liberal social engineering. There are aspects of this that are attractive. I recall last year following the tornado blitz when the electric potential difference was zero for days that access to internet became irrelevant, life became much more satisfying – except for a neighbor who would not shield the noise of his generator – and when power was restored the pain of restoring connection was almost too much to bear.
The question thus arises of whether such a Coventry is desirable as a place to harbor those who cannot or will not handle the entropy of modern information society or is a plague and wasteland that cannot be afforded? Further contemplation is needed.
Supposedly the rain is past but I have my hopes.